Kaufland Plavi Utorak – Zagreb

Plavi utorak u Kauflandu znači da svaki stoti kupac dobiva cijeli iznos računa natrag. Kampanja je bila usmjerena na Zagreb pa je i komunikacija prilagođena zagrebačkim motivima. Nije odmoglo niti to što je Dinamo taman za vrijeme kampanje osvajao finalne bodove za Kup. Razvili smo OOH u brojnim formatima, DOOH, digitalne bannere, SM materijale.

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